Team Cravants has been a part of the Mom’s Belief journey since the inception of the core idea by its promoter. It is a brand that deals with Autism Spectrum and Social Communication Disorder in children.
The primary focus shifted to naming the brand and visual identity of the new concept. The logo reinforces the idea of a mother and child relationship. The colours have been chosen to signify the calmness, safety and care a child feels feels with her mom and at Mom’s Belief alike.
The collaterals included the Calendar, Notepad, Teaching Resources and the Folder, apart from the Corporate Identity. The visuals used in all the creatives are children-centric and portray a loving and comforting feel.
The underlying thought behind the website was to educate the parents as much as possible about the various developmental disorders. The expertise of the institution has been specifically highlighted along with the procedure. The tonality of the website is more on the assistive and helpful front.
As a branding agency we had to apply the right amount of imagery to all the advertisements keeping the aesthetics intact. The Digital and Strategy teams managed to take the brand to 14 states in India and weaved in a comprehensive digital marketing strategy to spread the word.
Various posters, flyers and print ad based on brand awareness were marketed. The Social Media pages are being kept highly active and have attracted a lot of attention and impressions.