GNCM, the IT arm of Generation Nxt Group was launched as an e-commerce platform to promote the trend of customised computing in India.
The logo suggests two major things: firstly, the integrated nature of the letters portray that it is a one-stop shop for all your computing needs. Secondly, the circuit shape adds the technological essence to the brand identity.
Since the packaging is an important customer touchpoint, everything to create the desired perception of the brand has been depicted. The sticker shows all the USPs of the brand, thereby creating a better aspirational value.
Aligned with the positioning of the brand, we devised corporate collaterals like visiting card, letterhead and other elements. The aesthetics have been maintained throughout.
The e-commerce website was created and a wide range of products are being showcased. The USPs of the brand have been communicated throughout the website in a quirky and witty manner. Every customer touchpoint has been given due attention.
The brand has been and being promoted across all major digital platforms - Facebook, Google, Instagram. Many campaigns both for lead generation and brand awareness have been executed and more are yet to come.