GetMyParking team needed an immediate representation of the company, the team, and their brand values. The task was to carve out a mobile app-based brand identity to portray their services effectively. Marketing the brand digitally was their top priority.
The formed object in the logo depicts the alphabet 'P', the initials of the word parking. Accordingly, the center of the alphabet was used to depict a locator, generally related to point a place on a map. The corporate identity was devised similarly.
The Digital team delivered a social media strategy for launching the brand throughout all the online platforms. The communication pointed towards the major problem of lack of parking space in Delhi especially during important events in the country.