The brand philosophy at Cravants is rooted in human psychology. A brand is as good as the collective perception of its customers. In this ever-evolving world, the human way of thinking has been nearly the same through ages. We use those ideas that can empathize with a certain consumer mindset and create a space for a brand to be, in between those two ears.
We believe branding is the sum of brand strategy, brand identity and every piece of communication with the people - digital, print and beyond.
In the turbulent wave of ideas, we surf till we hit that perfect pinnacle.
Deriving a distinctly unique marketing strategy and positioning for the brand after knowing about the customers and the competitors.
Market Research | Competition Analysis | Key-area Analysis | USP Identification | Brand Consultancy | Brand Positioning
Executing the idea by detailing and reducing the elements.
In line with the derived strategy, the basic content and collaterals are created.
Brand Story | Logo | Tagline | Packaging Design | Corporate Stationery | Website Development
Don't worry, it's been all taken care of.
Putting in place our communication through diverse channels.
Brand Strategy gave us the destination, but Advertising sets down our track to get there.
Digital Marketing | TVCs | Digital Video | Print Media
Your brand can be at all platforms at once.