The brand philosophy at Cravants is rooted in human psychology. A brand is as good as the collective perception of its customers. In this ever-evolving world, the human way of thinking has been nearly the same through ages. We use those ideas that can empathize with a certain consumer mindset and create a space for a brand to be, in between those two ears.
We believe branding is the sum of brand strategy, brand identity and every piece of communication with the people - digital, print and beyond.
In the turbulent wave of ideas, we surf till we hit that perfect pinnacle.
Deriving a distinctly unique marketing strategy and positioning for the brand after knowing about the customers and the competitors.
Market Research | Competition Analysis | Key-area Analysis | USP Identification | Brand Consultancy | Brand Positioning
Executing the idea by detailing and reducing the elements.
In line with the derived strategy, the basic content and collaterals are created.
Brand Story | Logo | Tagline | Packaging Design | Corporate Stationery | Website Development
Putting in place our communication through diverse channels.
Brand Strategy gives us the destination, but Advertising sets down the track to get there.
Digital Marketing | TVCs | Digital Commercials | Brand Activation
Your brand would be the meaningful voice amidst the noise.